{"title":"Shape","description":"\u003cp\u003eDiscover our range of hair straightening and curling products, designed to transform your hair and achieve the perfect finish you desire. Whether you are looking for flawless, silky, frizz-free straight hair, or you prefer to define bouncy, vibrant, and deeply hydrated curls, you will find the ideal treatments for your routine here.\u003c\/p\u003e\n\u003cp\u003eOur selection includes:\u003cbr\u003e- Definition creams and gels to enhance waves and curls without weighing them down.\u003cbr\u003e- Essential heat protectants to use before styling with straighteners or curling irons.\u003cbr\u003e- Straightening serums and balms that control volume and provide a radiant shine.\u003c\/p\u003e\n\u003cp\u003eOptimize your hair styling while protecting the hair fiber and enjoy professional results from home. Explore the catalog and find the perfect allies to flaunt your ideal style every day.\u003c\/p\u003e","products":[{"product_id":"alisado-frances-kit","title":"French straightening, treatment kit","description":"\u003cp\u003eFrench Straightening Description\u003c\/p\u003e\n\u003cp\u003eValquer's French straightening is an advanced technology treatment that achieves a \u003cstrong\u003eperfect straight\u003c\/strong\u003e for \u003cstrong\u003e4 to 6 months\u003c\/strong\u003e, without the need for a flat iron. You will only need 5 minutes of styling to achieve perfectly straight hair.\u003c\/p\u003e\n\u003cp\u003eWith Valquer's French Straightening, you achieve progressive straightening for controlled volume \u003cstrong\u003ewithout frizz.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIt is a thermodynamic treatment, meaning it does not damage or break the structure of the hair fiber. Furthermore, it does not interfere with coloring processes. You can perfectly color your hair before or after the treatment without damaging it.\u003c\/p\u003e\n\u003cp\u003eValquer's French Straightening incorporates natural ingredients into its formula (purified water, keratin, and hyaluronic acid), which provide the hair with hydration, flexibility, and easy styling without weighing it down, as well as an incredible natural shine.\u003c\/p\u003e\n\u003cp\u003eThe Valquer French Straightening treatment is performed in professional salons, taking between 2 and 4 hours to apply, depending on the length of the hair.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe kit includes 3 products:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e1 Pre-treatment shampoo\u003c\/p\u003e\n\u003cp\u003e1 Straightening treatment\u003c\/p\u003e\n\u003cp\u003e1 Mask to maintain and increase the duration of the treatment.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e—————————————\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eINSTRUCTIONS FOR USE:\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eWash the hair with the Pre-treatment Shampoo, leave it on for 1 minute, and then rinse.\u003c\/p\u003e\n\u003cp\u003eRepeat again with the same shampoo and this time leave it on for 5 minutes. Once finished, rinse with plenty of water.\u003c\/p\u003e\n\u003cp\u003eDry the hair with a hairdryer.\u003c\/p\u003e\n\u003cp\u003eApply the \"French Straightening Treatment\" in sections to the hair using a brush from roots to ends, at a distance of one centimeter from the root, distributing it evenly.\u003c\/p\u003e\n\u003cp\u003eLeave it on for 20 to 25 minutes.\u003c\/p\u003e\n\u003cp\u003eRinse well with plenty of water.\u003c\/p\u003e\n\u003cp\u003eNow blow-dry while passing a brush several times through each section.\u003c\/p\u003e\n\u003cp\u003ePass the flat iron at 200 to 230 degrees, taking fine sections 10 to 15 times.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eMAINTENANCE OF THE STRAIGHTENING\u003c\/p\u003e\n\u003cp\u003eIt is recommended to apply the Post-treatment Mask after every wash to maintain the straightening for longer. Leave it on for 3 to 5 minutes and detangle the hair during the exposure time.\u003c\/p\u003e\n\u003cp\u003eRinse with water.\u003c\/p\u003e","brand":"Laboratorios Valquer","offers":[{"title":"Default Title","offer_id":57501522690435,"sku":"alisado-frances-kit-de-tratamien","price":32.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/1971\/6995\/files\/1873.jpg?v=1772700928"},{"product_id":"kativa-alisado-brasileno-express","title":"Kativa Brazilian Express Straightening","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size:10pt;line-height:107%;font-family:Tahoma, sans-serif;\"\u003eEliminates volume and frizz\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size:10pt;line-height:107%;font-family:Tahoma, sans-serif;\"\u003eHydrates, strengthens, adds shine and softness\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size:10pt;line-height:107%;font-family:Tahoma, sans-serif;\"\u003eDouble the nutrition and protection\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size:10pt;line-height:107%;font-family:Tahoma, sans-serif;\"\u003eIdeal for curly, wavy, frizzy, and voluminous hair\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size:10pt;line-height:107%;font-family:Tahoma, sans-serif;\"\u003eAt-home Brazilian Straightening Treatment\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size:10pt;line-height:107%;font-family:Tahoma, sans-serif;\"\u003eA professional, formaldehyde-free straightening treatment that straightens hair quickly and practically for up to 12 weeks. Its formula, enriched with Keratin, Organic Argan Oil, and straightening components, penetrates the hair strand to repair, hydrate, and straighten, leaving it visibly straight, soft, shiny, and with natural movement.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size:10pt;line-height:107%;font-family:Tahoma, sans-serif;\"\u003eKeratin is the main protein in hair, made up of 19 amino acids. It nourishes and hydrates, restoring what the hair has lost over the years due to chemical treatments or mechanical processes. It also adds shine and softness to the hair fiber.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size:10pt;line-height:107%;font-family:Tahoma, sans-serif;\"\u003eArgan Oil is extracted from the Argan fruit. It is rich in vitamin E, carotenes, and antioxidants, which strengthen the hair, providing shine and flexibility. It hydrates and protects hair fibers against external damage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size:10pt;line-height:107%;font-family:Tahoma, sans-serif;\"\u003eThe Kativa Keratin kit contains:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"text-indent:36pt;\"\u003e\u003cspan style=\"font-size:10pt;line-height:107%;font-family:Tahoma, sans-serif;\"\u003eShampoo: Cleanses the hair, leaving it hydrated. Free of sulfates, parabens, salt, and gluten.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"text-indent:36pt;\"\u003e\u003cspan style=\"font-size:10pt;line-height:107%;font-family:Tahoma, sans-serif;\"\u003eTreatment Mask: Straightening cream for all hair types. Formaldehyde-free.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"text-indent:36pt;\"\u003e\u003cspan style=\"font-size:10pt;line-height:107%;font-family:Tahoma, sans-serif;\"\u003eConditioner: Hydrates and nourishes the hair for a shiny, manageable finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size:10pt;line-height:107%;font-family:Tahoma, sans-serif;\"\u003eYou will also need:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size:10pt;line-height:107%;font-family:Tahoma, sans-serif;\"\u003e\u003cspan\u003e \u003c\/span\u003e1 towel, 1 blow dryer, 1 hair straightener (preferably with temperature control), 1 brush, and hair clips.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp align=\"center\" class=\"MsoNormal\" style=\"text-align:center;\"\u003e\u003cspan style=\"font-size:10pt;line-height:107%;font-family:Tahoma, sans-serif;\"\u003eHow do I apply it?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size:10pt;line-height:107%;font-family:Tahoma, sans-serif;\"\u003eStep 1\u003cbr\u003e Wash hair with Pre-Treatment Shampoo, then towel-dry and blow-dry completely (100%). Do not apply conditioner after the shampoo.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size:10pt;line-height:107%;font-family:Tahoma, sans-serif;\"\u003eStep 2\u003cbr\u003e Once clean and completely dry, divide the hair into 4 sections and begin applying the straightening mask to one of the two back sections. Apply the product strand by strand (1 to 1.5 cm wide), leaving ½ cm from the roots, ensuring the hair is covered evenly. Ensure the mask covers all of the hair. Leave on for 15 minutes, then remove any excess product with a comb.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size:10pt;line-height:107%;font-family:Tahoma, sans-serif;\"\u003eStep 3\u003cbr\u003e Blow-dry the hair using a hair dryer and a flat brush in a downward motion without brushing through to avoid removing the product, until the hair is completely dry.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size:10pt;line-height:107%;font-family:Tahoma, sans-serif;\"\u003eStep 4\u003cbr\u003e Straighten the entire head of hair in thin strands, passing the flat iron 8 to 12 times at a temperature between 200°C and 230°C. Ensure that no residue of the Brazilian Straightening mask remains after ironing. Before starting the next step, wait 5 minutes.\u003cbr\u003e IMPORTANT: For very fine or damaged hair, we recommend passing the iron quickly, especially on the ends, or lowering the temperature to 150°C or 180°C.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size:10pt;line-height:107%;font-family:Tahoma, sans-serif;\"\u003eStep 5\u003cbr\u003e Wash hair with the shampoo, apply the conditioner, and rinse. Then, blow-dry the hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp align=\"center\" class=\"MsoNormal\" style=\"text-align:center;\"\u003e\u003cspan style=\"font-size:10pt;line-height:107%;font-family:Tahoma, sans-serif;\"\u003eAny questions?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size:10pt;line-height:107%;font-family:Tahoma, sans-serif;\"\u003eWhat is Kativa Keratin Brazilian Straightening Xpress?\u003cbr\u003e It is a formaldehyde-free treatment that allows you to easily and practically straighten and reduce hair volume from the comfort of your home.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size:10pt;line-height:107%;font-family:Tahoma, sans-serif;\"\u003eCan I use Kativa Keratin Brazilian Straightening Xpress on my hair if I have had other straightening treatments before?\u003cbr\u003e Yes, it can be applied to hair that has had any previous type of straightening treatment.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size:10pt;line-height:107%;font-family:Tahoma, sans-serif;\"\u003eCan I apply Kativa Keratin Brazilian Straightening Xpress on color-treated hair?\u003cbr\u003e Yes, it can be applied to color-treated hair. This product may cause a slight color variation. We recommend performing the straightening treatment before your next coloring session.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size:10pt;line-height:107%;font-family:Tahoma, sans-serif;\"\u003eCan I apply Kativa Keratin Brazilian Straightening Xpress after coloring?\u003cbr\u003e It is recommended to color your hair after the straightening treatment. You can color your hair the same day without any issues.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size:10pt;line-height:107%;font-family:Tahoma, sans-serif;\"\u003eHow long does the Kativa Keratin Brazilian Straightening Xpress treatment last?\u003cbr\u003e The treatment lasts up to 10 weeks if the process is performed correctly, following the indicated steps.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size:10pt;line-height:107%;font-family:Tahoma, sans-serif;\"\u003eDoes steam appear during the Kativa Keratin Brazilian Straightening Xpress process?\u003cbr\u003e Yes, steam is produced by the effect of heat (dryer, iron) on the hair's moisture; it is moderate steam, not toxic or irritating. Kativa Keratin Brazilian Straightening Xpress does not contain any substances prohibited for cosmetic use.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size:10pt;line-height:107%;font-family:Tahoma, sans-serif;\"\u003eAfter using Kativa Keratin Brazilian Straightening Xpress, can I tie my hair up or use clips or barrettes?\u003cbr\u003e Yes, you can style your hair as usual without altering the straightness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size:10pt;line-height:107%;font-family:Tahoma, sans-serif;\"\u003eIs this straightening treatment recommended for wavy and curly hair?\u003cbr\u003e Yes, it is recommended for wavy or curly hair types up to level 5 on this chart.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp align=\"center\" class=\"MsoNormal\" style=\"text-align:center;\"\u003e\u003cspan style=\"font-size:10pt;line-height:107%;font-family:Tahoma, sans-serif;\"\u003e6 Steps to stop using your straightener every morning\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size:10pt;line-height:107%;font-family:Tahoma, sans-serif;\"\u003eFollow the step-by-step guide to achieve the straight hair you desire.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size:10pt;line-height:107%;font-family:Tahoma, sans-serif;\"\u003eWash your hair with the shampoo, then towel-dry. Hair must be clean. Afterwards, dry with a blow dryer.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size:10pt;line-height:107%;font-family:Tahoma, sans-serif;\"\u003eDivide your hair into 2 sections and apply the Kativa Keratin treatment mask, then use your hands to distribute the product from roots to ends.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size:10pt;line-height:107%;font-family:Tahoma, sans-serif;\"\u003eLet the product act for 15 minutes. At the end of the exposure time, remove any excess with a comb.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size:10pt;line-height:107%;font-family:Tahoma, sans-serif;\"\u003eDry the hair using a brush and a hair dryer until it is completely dry. Thorough brushing ensures an optimal result.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size:10pt;line-height:107%;font-family:Tahoma, sans-serif;\"\u003eStraighten your hair by taking fine strands and passing the iron 5 to 12 times at a temperature between 200°C and 215°C. Continue until no residue of Kativa Keratin Brazilian Straightening Express remains. Before starting step 6, wait 5 minutes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size:10pt;line-height:107%;font-family:Tahoma, sans-serif;\"\u003eIMPORTANT: If you have fine or damaged hair, we recommend not overusing the flat iron.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size:10pt;line-height:107%;font-family:Tahoma, sans-serif;\"\u003eWash your hair with the shampoo until all traces of the treatment are removed; repeat if necessary. Remove excess moisture and apply the conditioner. Let it sit for 5 minutes and rinse with plenty of water. Then, blow-dry your hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Kativa","offers":[{"title":"Default Title","offer_id":57502945804675,"sku":"Kp Alisado Xpress","price":14.59,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/1971\/6995\/files\/3416.jpg?v=1772712299"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/1971\/6995\/collections\/LorenzoMirasierra-Forma-Banner.webp?v=1784586280","url":"https:\/\/productosestetica.com\/en\/collections\/productos-alisar-rizar-cabello.oembed","provider":"LorenzoMirasierra","version":"1.0","type":"link"}