Directions semi-permanent hair dye. 36 colors. Violets

Directions hair dye is a cream colorant. It does not contain peroxide, ammonia, or PPD, and follows a strict internal "no animal testing" policy.

Instructions for use

Wash hair with a balanced shampoo. However, if you use an acidic pH shampoo, it will help the hair open the cuticle and improve the result.

With damp, but not dripping, hair, apply the dye with the help of a tint brush, ensuring that the hair you wish to color is completely covered. Let it sit for between 15 and 30 minutes. During this time, cover the area with plastic wrap and apply heat for a better result.

Then rinse the hair well with warm water. Keep in mind that if you do this while showering, your skin may become stained.

Then, dry your hair and style it as you like.

The results of your strand test will determine your personal development time, but on average we advise you to leave the Directions to develop for 15-30 minutes.

The colors shown are a simulation of the actual color. Naturally, results will vary depending on the hair color, hair type, the process, and the products used. We always recommend doing a strand test first.

                                                                             Important:

When applying a new dye to our skin, it is important to perform a “Skin Sensitivity Test” before applying it to our hair.

Such a test is usually done in a discreet area, such as the forearm.

Wash the area and dry with a clean towel.

With a cotton swab, apply a small amount of the chosen dye to the skin, coin-sized, and let it dry.

Wash the area and dry with a clean towel.

If you notice any strange reaction on the skin, do not continue using the product.

                                                                       Perform a Color test

Wash hair with a balanced shampoo. If you use an acidic shampoo, it will help the hair open the cuticle and improve the result.

Cover a very small strand with the chosen color. Development usually occurs within 15 to 30 minutes, but we advise you to time it to know exactly when the desired color is achieved and note it down.

Rinse and dry as usual.

If your strand test is successful and you are satisfied with the color obtained, then you can proceed with the rest of the hair to be colored.

Always use protective gloves when applying.

Apply petroleum jelly or baby oil around the hairline and ears to avoid skin staining.

                                                                                Tips

1.     Directions dye is applied without mixing with peroxide; it contains no ammonia, so it does not lighten the color. However, the advantage is that it does not dry out or damage it either.

2.     If you are applying multiple colors, the hair should be washed and dried separately. (Be extra careful during application if you are only partially coloring to avoid staining the surrounding hair).

3.     To obtain shades lighter than your current color, we recommend you seek professional advice.

4.     To achieve your own unique pastel shades, you can dilute the color of your choice with our white toner.

5.     To get the most out of your color, we advise you to use a color-protecting shampoo and conditioner.

6.      Try to avoid 2-in-1 conditioning shampoos.

                                                                            Caution

•          DO NOT dye eyelashes or eyebrows.

•          If the product comes into contact with the eyes, rinse immediately with clean water.

•          Sometimes freshly colored hair can stain when wet, so make sure the hair is completely dry before sleeping or wearing light-colored clothing. (It may be safer to use old towels and bedding after application).

•          Colors can sometimes stain certain surfaces and materials. Please be careful.