Argabeta Ammonia-Free Permanent Hair Color

[if !supportLists]1)    [endif]What is the characteristic that every color professional puts first when choosing a hair dye?

 maximum gray coverage... ...that cannot do without the guarantee of stable color and natural, luminous, and shiny highlights

How to guarantee these characteristics?

Thanks to the choice of functional ingredients, both traditional and new-generation, which aim for product efficacy but also take into account the well-being of those who use it, limiting the aggressiveness of the oxidative process typical of professional coloring: *Tahitian lava stone extract has distinct properties: remineralizing, refreshing, stimulating, purifying, decongesting, relaxing, and soothing.

It is composed of Sulfur, Magnesium, Potassium, Sodium, and Calcium. Thanks to its remineralizing action, lava stone extract restores the mineral salts present in the hair. They regenerate them deeply and strengthen them. Being organic substances, they intervene by controlling the structural integrity of the cells to compensate for temporary deficiencies and preserve the vitality of the hair.

*blend of vegetable oils and proteins, whose synergy ensures the hair the correct degree of hydration and nutrition, leaving it luminous and naturally healthy.

Argan oil extracted cold from the fruits of the argania spinosa plant, argan oil is one of the most precious phytocompounds in the world. It consists of approximately 99% essential fatty acids and is rich in antioxidants, which exert a combined action to counteract the action of free radicals and thus slow down cellular aging.

It is rich in polyunsaturated fatty acids including alpha-linolenic acid and linoleic acid (precursors of Omega 3 and Omega 6), which exert a regenerating action at the skin level.

Among the antioxidants, argan oil is rich in vitamins A and E. Its moisturizing and nourishing substances give health and shine to the hair, from root to tip, leaving it shiny and soft to the touch. CURRANT OIL Ribes Nigrum is a common wild fruit widely used in the phytotherapeutic field thanks to the numerous active principles contained in the berries. It is ideal for combating hair fragility, as it promotes hydration of the scalp and deeply nourishes the follicle in which the hair develops.

hydrolyzed rice proteins hydrolyzed proteins manage to penetrate deep layers of skin and hair, maintaining moisture and protecting them from excessive dehydration. Rice proteins are a very interesting active ingredient for hair treatment due to their different properties and beneficial effects, as they maintain hair hydration, nourish it deeply, give it volume, and make it easier to comb.

hydrolyzed soy proteins soy embryonic tissues, whose composition has a certain affinity with animal placenta extract, are highly valued in cosmetology. From these, through a specific chemical treatment, hydrolyzed proteins are obtained that penetrate the deep layers of the hair and provide a conditioning effect. Furthermore, they retain moisture, protecting them from excessive dehydration and the negative influence of environmental factors. They also help to restore the structure of damaged hair, leaving it stronger, elastic, and giving it a healthy shine

 AMMONIA-FREE

Ammonia is a chemical substance that has the function of fixing the color. In fact, its basic pH allows for the opening of the hair cuticle, which allows for deep penetration of pigments and ensures excellent gray coverage and optimal color fixation.

Ammonia, being a gas, is very volatile and can have an unpleasant and pungent odor. Therefore, in case of prolonged exposure, it can be harmful to health and create problems in the respiratory tract. To avoid this risk, the dye, instead of ammonia, uses ethanolamine, a substance that, being liquid, is not volatile and, therefore, does not have an unpleasant and pungent odor.

 PARAPHENYLENEDIAMINE-FREE

Paraphenylenediamine, also known by the acronym PPD, is an aromatic diamine, that is, an organic compound derived from ammonia, and can cause contact allergies and dermatitis in some people. It is used for its particular coloring efficacy in all shades, especially the darker ones, and for its great gray coverage action. To avoid any possible allergic phenomenon, in the dye, paraphenylenediamine has been replaced by 2,5-diaminotoluene sulfate, which is less irritating.

ATTENTION to respect for the environment and nature silicone-free: Silicones coat the hair shaft, completely cover the scales, and give a silky and velvety appearance. Silicones do not dissolve in water, so they are inevitably released into aquifers during the rinsing phase of products that contain them.

WITH functional ingredients of natural origin: These are the ones that enrich the formula of the dye that we have already described, both traditional and new-generation, which combine product efficacy with respect for the environment and nature and the well-being of those who use it.

VEGAN COSMETIC: The dye does not contain ingredients derived from animals or ingredients for whose acquisition animals have been exploited.

WE LOVE PETS: The dye is on the side of animals and adheres to the current Directive that since 2009 imposes a ban on animal testing, as well as the use and import of cosmetic ingredients tested on animals.

Mixing ratio for a first application on never-dyed hair

One dose of coloring cream + one dose of oxidizing emulsion of 10/20/30 or 40 volumes, according to the indications specified for each shade in the application table of the color chart (e.g.: 50 ml of coloring cream + 50 ml of oxidizing emulsion). Apply the mixture to the hair 2 cm from the scalp and reach the ends, strand by strand, starting from the nape. Leave on for 10 to 20 minutes, then apply the mixture to the remaining 2 cm and leave on for about 30 minutes more.

For touch-ups – roots

One dose of coloring cream + one dose of oxidizing emulsion of 10/20/30 or 40 volumes, according to the indications specified for each shade in the application table of the color chart (e.g.: 50 ml of coloring cream + 50 ml of oxidizing emulsion). Apply the mixture to the roots of the hair and leave it on for approximately 20 minutes. continue distributing the mixture to the length and ends of the hair and leave it on for another 10 minutes

For series 12 – SUPER LIGHTENERS the mixing ratio is 1:2. for a first application on never-dyed hair

One dose of coloring cream + double dose of 40 volume oxidizing emulsion (e.g.: 50 ml of coloring cream + 100 ml of oxidizing emulsion). Apply 2 cm from the scalp and reach the ends, strand by strand, starting from the nape. Leave on for approximately 15 minutes, then apply to the remaining 2 cm and leave on for about 40-45 minutes more.

For touch-ups – roots mix, in a 1:2 ratio, the necessary amount of super lightening cream with 40 vol oxidant (e.g.: 50 ml of coloring cream + 100 ml of oxidizing emulsion). Apply the mixture to the roots and leave it on for approximately 40 minutes. continue distributing the mixture to the length and ends of the hair and leave it on for another 5 minutes more

Color range

41 Shades divided into 10 series, in line with the latest hair fashion trends:

• 9 Naturals
  

• 7 Ash
  

• 2 Iridescent Ash
  

• 5 Gold
  

• 4 Copper
  

• 3 Red
  

• 2 Mahogany
  

• 3 Chocolate
  

• 3 Violet
  

• 3 Super Lighteners